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A gap in the market for personalised sartorial advice was what fuelled Daniella Emanuel to start Shopology – but let’s start at the beginning.

After years of art and creative exposure, Daniella qualified as an interior designer. Fashion editorials, look-books; and a general flair for style (which she’d dish out free advice on regularly) drew her to become more involved in the fashion world. The natural move was to combine her interior design knowledge with her love for fashion and obsession for all things beautiful, culminating in Shopology.

​Daniella oversees all elements of Shopology, ranging from the unrivalled personalised customer-experience to the branding, design and online content.